Why is community important?
From Transactions to Trust: The Rise of Digital Communities
A few years ago, everything in digital marketing was transactional.
For almost 12 years, digital marketing has been about transactions.
But in the last three to four years—especially after Covid—we’ve seen a huge shift.
A study by CMX Hub found that 91% of people provided support to others through online communities.
Additionally, 98% reported feeling a stronger sense of belonging.
People have developed a strong inclination towards communities.
I even made a short video on this shift—from chasing sales to building trust and community. You can watch it here 👇
If you are a digital marketer, digital creator, or anyone in the digital space you genuinely wants to help people.
You are already part of this new phase: the Trust Community.
Trust + Economics = Digital Communities
I come from economics background.
I hold a doctorate in the subject, and digital is my passion area. So I merge the two into what I call Digital Economics.
At the core of economics lies demand and supply.
In the digital world, when you add trust to demand and supply—that’s the real formula.
Ask yourself: Why should people buy from you?
There are thousands of marketers, ads everywhere, offers everywhere.
People will only buy from you if they trust you.
FeverBee explains, “Community marketing is rising due to the declining effectiveness of traditional marketing channels. The price of ads continues to rise while their effectiveness continues to decline.”
Trust is the name of the game and beyond trust, the bigger play now is community building.
Where Can You Build Communities?
Community can be built anywhere. It doesn’t matter if it’s:
- WhatsApp groups (free of cost)
- Telegram channels (free of cost)
- Facebook groups (also communities)
I personally built one at digitalchai.in using communi.com and skool.com. That’s the platform I use for my communities.
So the real question for you is: Where do you want to create your community?
Like Shark Tank asks, “What’s your ask?”—my ask is simple: community.
Where will you build it? Facebook? WhatsApp? Twitter? Linkedin?
The choice is yours.
Because community is the game.
The Power of Communities (Through Religion)
Every religion has deeply embedded community practices.
- Hinduism: People gather on Mondays, Tuesdays, Thursdays, and Saturdays.
- Christianity: People meet on Sundays.
- Islam: People congregate on Fridays.
- Sikhism: People meet during Sankrant every 15 days.
Why? Because religion understood long ago that humans need to meet. Otherwise, people forget.
Community is about congregation.
It is being said that “A single individual praying at home has X value. Doing the same prayer in a temple multiplies that power by 10. At sacred power centers, it grows 100 times.”
Personal Example: Balaji & Visa Balaji
I’ve seen this in my own life.
At Mehandipur Balaji (Rajasthan), when people chant together, the power is 100X stronger than doing it alone.
I also remember watching Irrfan Khan in the TV serial Mano Ya Na Mano. It was where I first heard about Visa Balaji in Hyderabad.
I personally went to that place. Thousands of people were chanting “Jai Govinda Jai Gopala” in unison. It is a power center.
It’s not about the words, it’s about the community energy.
Trust Economies Around the World
Some countries already operate on trust economies.
For example, in the UK or Canada, opening a bank account is usually simpler. Most banks ask for one or two identity documents. They allow quick online verification.
In India, the process is stricter, requiring full KYC with Aadhaar/PAN, proof of address, and multiple checks.
The moment trust is missing, the whole economy is affected.
That’s why community is powerful—it creates trust and can do wonders in your life.
My Community: Digital Chai
I created my own community called Digital Chai.
If you join at digitalchai.in, you don’t need to go anywhere else—not YouTube, not Facebook, not LinkedIn. Everything is in one place.
I also run other communities.
And here’s the power: if you search “Digital Chai” on Google—even in incognito mode—it already ranks at the top.
The Power of Digital Connection explores how online communities bring like-minded people together and create real belonging.
That’s what community + consistency does.
What Holds You Back
The biggest thing stopping you isn’t knowledge—it’s resistance. Steven Pressfield in The War of Art calls it Resistance—the invisible force that keeps you from doing the work.
Fear shows up in many forms: fear, love, even sex.
You create dramas for yourself, excuses, health issues, fights—just to avoid doing the work you know you need to do.
I was reading Steven Pressfield, who quoted Somerset Maugham.
Someone once asked Maugham, ‘Do you write only when you’re inspired?’
He replied: ‘Yes. Fortunately, inspiration strikes every morning at nine o’clock sharp.’
That’s the point. You don’t wait for creativity. You show up, and creativity meets you there.
Digital Chai started the same way—with excitement and action.
Final Word
Today, Digital Chai Club is on page one of Google.
That’s the power of community and consistency.
So, if you haven’t joined yet, I invite you:
Join Digital Chai Club.
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