It was 31st December 2023, and one phone call changed everything for me in less than two minutes.
My subordinate called me – He said: “Sir, haath mein kuch hai kya?” – “Sir, do you have anything in your hand?”
I said: “Haath mein matlab?” – “What do you mean, ‘in hand’?”
He said: “Matlab job.” – “Meaning, a job.”
I said: “No.”
He said: “Bauji keh rahe the — Juneja ji se boliyega, kal se nahi aayenge.” – “Bauji was saying—tell Juneja-ji that he won’t be coming starting tomorrow.”
That was it, no warning, no conversation, and no meeting, just a phone call from my own subordinate telling me I no longer had a job.
I had a PhD in Economics and 17 years of experience teaching, building, and leading, but nothing could save me.
In August 2023, I left academia when the new organization’s owner asked me to join the senior ranks. For four months, I had given whatever I could to the organization, from late-night visits at 3 AM to revisitations at 10 PM at times, but the job ended in less than two minutes.
What happened next broke something inside me
A few weeks later, India was celebrating the Pran Pratishtha of the Ram Mandir in Ayodhya on 22 January 2024.
The entire country was watching it live on television. We were also at home, ready to worship LIVE. It was one of the most sacred moments in recent Indian history. I was standing on my terrace and still scrolling, searching, and refreshing Naukri.com.
Honestly, I was like a beggar with a PhD — searching for someone to hire me.
That image of myself standing alone on that terrace while the whole country celebrated is something I will never forget. I had spent 17 years becoming indispensable inside organizations, and in that moment, I realized something permanently. Inside the organization, you are indispensable, and outside it, you are zero.
This was not my first job loss. I had a job loss before this, too, but this one was different and was a big blow to me. Each time, I told myself the same story: “I’ll find something better.”
During the COVID pandemic, a similar story happened, and I was back working with a university in 2021, where I worked until August 2023.
I always had the option to return to my previous academic employer, but I decided not to.
This time it was different. I was standing on that terrace, and something spoke to me from inside: “Ye bhi baith gaye hain. Ab tu bhi baith ja.” “Lord Ram has sat down too. Now you sit down as well.”
I decided to stop job hunting, but to continue with what I know, using my existing skills and knowledge in the service of others.
Flashback to 2014, when my entrepreneurship journey started
I had left a management institute where three months’ salary was pending; I was frustrated and felt undervalued. I did what any ambitious person does: I built something of my own. I took over a franchise of a coaching and training institute in Kashipur.
A few weeks later, my employer asked me to choose one. He said, “We want you 100 percent. We love your work, but want you one hundred percent. Decide.”
I decided on self-employment, and the Institute’s journey began with the first admission in April 2014, which grew to hundreds that year and eventually reached thousands. Students cracked bank exams, government jobs, built careers, and I ran it for six years.
The master blaster COVID arrived in 2020. COVID didn’t negotiate with me, and it didn’t send a warning letter
It didn’t care about my admissions numbers or my reputation, and in 90 days, everything was gone.
Two closures, Two complete losses, Two times starting from zero.
And yet, both times, I went back to depending on someone else’s system.
I sold an asset worth ₹90,000 to invest in learning how to build digital freedom. That same asset would be worth ₹7,20,000 today. No regrets for that because that investment gave me something no organization could ever give me: a system I now teach others.
In 2019, I made a decision that changed everything
I learned from mentors, attended webinars, and earned my first affiliate commission. I finally understood that money doesn’t have to come only from trading time, but I still didn’t fully commit. I was still dependent and still waiting for a salary until that terrace moment in January 2024.
31st Dec 2203 job loss hit me hard.
After the Ram Mandir Pran Pratishtha, I made a decision. I requested God, “Please do something so that no one can fire me again.”
I stopped refreshing Naukri, I stopped sending applications, I stopped waiting for someone to hire me.
I started with what I already had — the ability to help professionals find their niche and monetize their expertise.
I had done it for others inside the Wealth Accelerator Hub, and I have seen it work, and now I would do it for myself.
I built what I now call the Digital Economics System. The MIMO process — Market Intelligence, Market Offer.
The NOAR (Niche, Offer, Audience Revenue) and the CAR (Clarity, Authority, and Revenue) formula.
I started taking calls and charging for my time. I started helping professionals who were exactly where I had been — skilled, experienced, but completely dependent on a single salary from a single company that could end it all with one phone call.
Six months later, I spoke to a manufacturing professional named Sajal
He went to the office every day, did his job, and lived his life, but he had a skill no one at his company knew about. We identified it, built an offer around it, and ran the MIMO process.
Within weeks, Sajal earned ₹25,000 on the side while still going to the office every morning, not because he was extraordinary, but because he finally had a system.
Here is what I want you to understand
You are not unemployable outside your job; you are just unaware of your own value, which is the gap I fix.
The professionals I work with are not failing because they lack skills; they are failing because they have never been shown how to position those skills outside their organization.
Your job gives you income, but your expertise, if packaged correctly, can give you income for life.
The question is not whether you are capable enough. The question is: Are you building something nobody can take from you?
One phone call can end your job, but it cannot take away your knowledge, your system, your parallel income, and that is what Unfireable means.
If you are an experienced Professional
If you have 8+ years of experience and are skilled within your organization, but invisible outside it.
If you have ever opened Naukri just to check, then this is your signal.
The best time to build something outside your job is right now, while you still have it.