It was 31st December 2023.
It was Sunday afternoon, and I was out of the station. The phone rang, and the call was from the office.
I got a message from my Junior, “Sir Bauji is saying ask Juneja ji not to come from tomorrow.”
The assignment that started 3 months ago ended on New Year’s Eve.
Just a few seconds later, I was blessed at 1 PM.
Unable to sustain the emotions, I asked myself what I could do now.
In the next hour, luckily, I got a call from someone who became the assignment for the next 2 years.
When I speak to many working professionals, I have realised many are stuck not because of skills but because of income.
One decision maker can put a full stop to your income.
I have already written about this in a LinkedIn post that got engagement because professionals feel this truth daily.
I learned it painfully—after losing 4 jobs.
If you are struggling post-job loss or you have a fear of job loss or job insecurity,here’s exactly what I built to escape.
You can do this without quitting your job if your job is safe.
Each time, I gave extra. Each time, one decision-maker ended it. Pattern clear: Your salary isn’t security. It’s a dependency.
Survival Mode: The Coaching Franchise Years
In 2014, I took the franchise of a coaching and training business, and till 2017, it was in survival mode.
Some months, I was able to pay employees only, but could not create value for myself.
Every night: “Will I always be at outside factors’ mercy?” Self-doubt is louder than fear.
Extra effort bought time, not freedom. Needed different math.
The Delhi Bus Ride
In 2017, I got to know that people are creating something else and reaping rewards for years.
I went on to attend a blogging event in Delhi.
I saw creators doing the impossible: Content once paid repeatedly.
No time trade. No boss. No layoffs.
Digitally, I met one of mymentors, Siddharth Rajsekar. Attended Monday webinars and watched live sales.
Something in me clicked, and I enrolled in courses and took action, and a few days later, got my first affiliate commission.
Moment of truth: “You don’t need more effort to grow. You need models that grow when you stop.”
My 3-System Escape Playbook (Proven)
Over the years i have realised that mastering Digital Economics – turning knowledge into background income is the key.
To play the game online, master this formula called VCP.
1. Visibility
2. Credibility
3. Profitability
System 1: Visibility (Content Attention)
Now I am writing Daily on LinkedIn.
When I started, I used to get 80 impressions and now: 400-800 impressions.
The game is not impressions here; it is visibility.
To give you some raw data. You can always expect 1-2% people clicking on the link that you share in the content.
Assuming no one will click automatically.
So your visibility can fuel your engine.
Opportunities chase visible experts.
Proof: Aman Gupta (boAt CEO). There are reports that 100% YoY sales jump.
Read: Beat Overanalysis – My Sunday SEO paralysis lesson.
System 2: Authority (Knowledge Trust)
When you start sharing your content, you build credibility and authority.
If you are starting and want to create authority and credibility in your Niche/topic of expertise, do your 5P Niche Test:
- Passion – Are you passionate about the topic?
- Purpose – Do you have a purpose behind the topic?
- Problem – Are you solving a problem?
- Pain – Do people have urgent pain for the problem you are solving?
- Payment – Are people ready to pay for your topic?
System 3: Income (Products Scale)
I follow a system where my visibility feeds the credibility, and that feeds the profitability engine.
The whole system I follow is
1. Visibility Content Engine
2. Leads – Discovery Calls
3. Conversion engine – Revenue
My content is feeding my micro sites that generate money through affiliate marketing.
My traffic engine comes from content that moves people from content to leads.
The last leads to conversions that fuel my revenue engine.
Conclusion
The jobs can end, and assignments can stop.
Decision-makers change, but Systems have to compound.
I realised the shift—from dependency to design—changed everything for me.
And once you see it, you can’t unsee it.
If this resonated with you, it probably means you’re thinking long-term about your career and income.
You don’t need motivation — you need clarity.
You have two simple next steps:
- If you want personal clarity on building income safety without quitting your job, you can book a short clarity call with me.
- If you prefer to learn quietly first, you’re welcome to join my private Skool community for working professionals thinking long-term about income and relevance.
Choose the path that feels right for you.
