Most people don’t fail because they lack skills — they fail because they never start.
Every other day you watch someone making money online and you wonder how.
Either you appreciate or you condemn the creator.
He/she got lucky.
He/she is beautiful.
She is a girl, so got lucky.
I can bet one thing — you will never say or think all this once you start your creator journey.
But the question is: why should you start the creator journey?
There are millions of creators in the world.
You thoughts are – “Why should I join the bandwagon? I’ll be just another noise in the market.”
Let me tell you one thing:
- The 9-to-5 culture is shifting and undergoing transformation.
- Social media is no longer social media — it is now interest media.
There Are Two Options in Front of You
1. Continue Working Where You Are
Keep working wherever you are and wait for your turn.
That turn could be in your favor — or it might be against you.
The company might decide to take someone else for your position.
Ask yourself this question:
“Am I replaceable?”
If the answer is yes — do something.
If the answer is no — be happy working. Work hard more on your job.
2. Start Something Along with Your Job
Your job is secure and you love it the most.
You are giving 18 hours to it.
You are the top employee and getting double-digit raises.
Then you realize — what’s next? Which job to take next? Which project to take next?
You have lost the excitement.
Congratulations — start something along with your job.
Don’t Wait for Perfect Clarity
You have worked in corporate for many years.
You have the expertize now.
Now is the time to monetize your expertize beyond your job.
Just pick one problem you can help people with today.
Don’t look for a rare problem that nobody has solved yet.
Corporate working has imbibed perfection in you, and that perfection will never allow you to move a foot forward.
The market is not your corporate job.
People are ordinary; they want to be:
- Educated
- Entertained
They are not big corporate CEOs looking for big-picture solutions.
They want solutions to their problems.
Someone is struggling in a relationship.
Someone is struggling with money.
Someone is struggling with health.
What do you have to offer?
Clarity comes from action, not thinking.
Focus on One Interest Media
I’m not calling it social media now — it is interest-based media.
Who is your ideal audience?
List every bit of detail about him /her.
Let’s say you share health tips about reducing belly fat.
Only people who like that kind of content will get it.
So even if you have a job now, I will say — start your YouTube channel.
Your boss will never find it unless he has the same problem and interest.
As of today, 2 billion hours of content are posted on YouTube every two days — that’s equal to the world population. (YouTube users watch over 1 billion hours of videos every day)
There is no dearth of content, but your tribe will find you.
Nothing will start unless you start.
Ask yourself:
- Where is my audience congregating?
- Are they on Facebook?
- Are they on X?
- Are they on Instagram?
- Are they on YouTube?
- Are they on LinkedIn?
Try to assess where your audience is.
The golden key is answering:
- What is the problem that I can solve — the one people actually want answers for?
- Where are they available?
Don’t catch a single fish — put your fishing net where people are available.
Let your content do the talking.
Initially, don’t have high hopes.
Keep in mind — all this you are doing for yourself.
Whoever shares the same interest will follow you.
He/she will get your content.
He/she will contact you.
You will start building your tribe.
Build Rhythm, Not Speed
Assuming you have a five-day job. can you become the weekend warrior?
Publish just one full-length video on YouTube every week.
Forget umms/ahhs or speech breaks — just start.
Forget editing the videos.
What’s stopping you is the expectation that your content must be world-class.
Let me tell you — I wrote this content in just one hour.
I didn’t do week-long research.
I didn’t plan or script anything.
The only thing I had was the one question someone asked me:
“How to get started and keep going?”
This one question created this 900-plus-word piece.
I love creating YouTube content, and most of the time my content comes from YouTube videos.
Just follow a plan —
be a weekend warrior or a daily two-hour warrior.
Anything will work as long as you are consistent.
Even 15 minutes a day can help you stay active on LinkedIn, YouTube, or any social media.
A one-minute reel or short can be created in 15 minutes.
A LinkedIn post can be created in 15 minutes.
Any social media content can be created in 15 minutes.
For long YouTube videos, just block enough time, hit the record button, start — stop.
“Starting isn’t about confidence. It’s about commitment. The faster you start, the sooner clarity arrives.”
Set a small daily or weekly ritual (like your daily post plan).
Even 15 minutes a day builds massive momentum over three months.
“What’s stopping you from starting your online journey?
Drop your answer — I’ll pick one and make tomorrow’s post on that.”
You can post your answer here: link.drashishjuneja.com/problem
