This is the person whom I create for, and just one person.
I do not think about a vague audience or anyone I do not know.
I know only one person. I gave him the name and story. For me, that’s Raj Mehta. Every lesson, story, or product I build is for him.
Earlier, I wrote for everyone.
I spoke to everyone, and I connected with no one.
When I truly understood Raj, my message connected with many.
Raj is the person with whom people and I deeply connect.
Raj is the story of you.
Who is Raj (and Why Does He Matter)?
Raj is 32, lives in Pune, and works in a solid mid-level role at a respected IT firm.
He has all his accomplishments on paper, including a good job and a salary.
Yet, inside, he is bored. He is bored with meetings and routine.
Raj doesn’t hate the job but is looking for something on his own and craves freedom.
His job is paying for his kitchen, but he has some dreams.
He has seen people doing things online and living their lives.
He follows Indian and global influencers (Raj Shamani, Ranveer Allahbadia, Siddharth Rajsekar, Digital Deepak, Justin Welsh, Dan Koe)
He is Active on LinkedIn, X, YouTube, Instagram; listens to podcasts and watches business/motivation channels.
There is a digital Entrepreneur inside Raj who says, “I have to do it. I want it. I can do it.”
The moment he tries, he fails after making one or two online posts or videos on Instagram, he leaves.
The job is fine.
He fears failure.
He fears losing his job.
He does not lack talent, but he does lack clarity.
This is where I step in as his friend.
Why I Build For Just Raj
I write for him. I speak for him. I create content for him.
When I am creating a video, I am speaking to him.
I have often said this in my Digital Chai sessions LIVE.
Raj is not concerned about the technical stuff. He has heard of affiliate marketing and some high-funda stuff online, but only intends to make money online. He is a beginner.
98 percent of the market is a beginner.
He is happy to jump in, even if it is as low as $100 or approximately Rs. 9000 beyond his current job.
He is ok with freelancing / any lancing – his goal is to make money online.
I understand his world more deeply than he knows himself.
He wants to build a digital business and achieve financial freedom with his work.
He is Ambitious, curious, and self-driven, but often overwhelmed by too much information and options.
He is overwhelmed by podcasts, YouTube, and online courses, but lacks clarity on where to start.
Has invested in expensive programs (like a ₹2 lakh coaching course) but didn’t get personal guidance or results.
He fears wasting more time/money and doubts his ability to succeed.
He struggles to start.
He needs a step-by-step roadmap and personal mentorship.
He prefers actionable, step-by-step content over theory; values real stories and proof of results.
Raj is not an idiot or unintelligent – he is just overwhelmed.
How to Find Your Raj
You need to find your Niche when building your online Business, particularly in coaching and training.
Understand all the pain points of your target prospect.
You can find Raj at online and offline meetups.
When I write on LinkedIn, I get some DMs.
When I serve people, I understand their pain.
You do not need to be a human psychology expert.
Are you curious and have a genuine wish to help?
There is a saying, “If you know your customer better than he knows himself. He automatically assumes that you have a solution.”
Ask yourself – who is your Raj?
You can get more details about Raj by providing some content to AI. Then, it can share some details about Raj.
There is much information, but people want to hear your story.
