You can write anything, but you do not know what to write. Here is the strategy for creating 1000-word content daily.

The problem you face is that after your work hours, you know and have read somewhere that writing can help you.

You do not know what to write about. You are devoting your two hours to writing, but you are clueless. You have read somewhere that a two-hour writer can help you create your online Business.

You are clueless even after watching YouTube videos and shorts for many hours. You still seek the right strategy and place to monetize your skills and knowledge.

There is very little time left after work hours; if that is gone, it is gone.

Your biggest problem is that you want to create the content but do not know how.

You have heard that you must create reels, videos, text/posts for Facebook, and threads for X and Threads, but you do not know what to post on social media.

People create content on LinkedIn, Facebook, Instagram, X, Threads, and YouTube.

Some of your friends and colleagues are getting instant hits on Instagram reels. Sou feels there is a lot of success on these social media platforms.

How are they able to create such a content? From where are they bringing this content?

They are not CNN / National Geographic creating original content for any social media.

We are the content producers for social media, and they should love us.

When we don’t provide social media content, the social media algorithm doesn’t support us.

Your pain is that you cannot create content even after dedicating hours on weekends.

You sit in front of your computer and wait for the inspiration and the content.

After 2-3 hours of reels scrolling, you end your day and wait for the next week.

The impact of this is enormous.

This impacts your self-confidence and even your time and relationship with family.

The time your kids and family desired from you went to your computer and came empty-handed.

Empty without spending time with family and friends.

There is a self-talk that says you invested time and money into something that is not producing results.

You believe you are suitable for nothing.

This leads to a few things:

1. You only return to work, thinking there is no way out.
2. You have given up your dream to monetize your knowledge.
3. You feel low in self-confidence as you have seen people playing online games, but you cannot crack them.
4. You are looking for a coach and moving from one course to another.

The reality is something else.

Do lower down your dreams of monetizing your knowledge through writing.

The Digital Business Strategy

This is how I have built my digital Business.

1. I create my first viable product as a Tweet on X or thread on threads.
2. I check my tweets on X and the analytics daily. I look for my most engaged tweets. The one that is most engaged, I bring to my notion.io and Hemingway app.
3. I start writing. The piece of content that you are reading/watching as a video started with a 260-character tweet on X. My 260 characters become 1000 words daily, following the model.
4. I use a simple copywriting model in which I first discuss the problem and examine its impact. Then, I look for a solution that I can give to the readers/viewers. After my solution, I share with them what transformation I have achieved or what they can achieve through the process.

Deep Driven Process

1. Every day, write on social media, notably X / threads.
2. Check your most engaged tweets.
3. Copy the tweet into a notion/lifts/google doc / Hemingway wherever you are comfortable.
4. Expand the tweet into a 1000-word article using a copywriting model.
5. Repurpose the post on other social media – Facebook, Linkedin, Instagram, and YouTube.
6. Review the metrics that are working for you on social media.

Every Friday, I gather my analytics and have the topic for my blog, drashishjuneja.com, the primary piece of long-form content.

The content from drashishjuneja.com is pushed to LinkedIn, medium.com, substack, and beehive.

The one newsletter becomes my video of the day, i.e., Saturday.

The Content Economics

Using the above model, I have been able to write at least 10 full-length Blogs and 20 Newsletters on LinkedIn.

I have published over 10 videos on YouTube and many posts on Linkedin.

Imagine always having content to write/speak.

When you have content, you can do anything with it. You can write. You can speak. The same content can help you reach different audiences on different social media.

Imagine building your authority and brand value.

As you are the producer on social media – your content helps social media to run.

Feed the hungry elephant of social media with your content and see the magic.

The only way you can earn money without going to work is when your Digital Avatar works for you.

My Digital Ashish is on social media, building my brand value, audience, and more.

Imagine starting from 0 followers and growing to thousands with a simple strategy I shared.

Because of the above strategy, I landed a speaking engagement in the Webinar Conducted by Graphy.

I was a co-speaker with one of the leading names in Digital Marketing in the Country – Gopal Krishnan.

If you follow the process, you can do the same.

The key is consistency and content. 2C—Consistency and Content will help you generate the third, i.e., Cash.

7 Days to Digital Business

I invite you to experience my FREE 7 Days to Digital Business course, which will help you grow your digital business journey.

In the seven days, you will learn.

Day 1: how digital business models work, setting the foundation for your online success

Day 2: Define your identity, a crucial step in standing out in the digital landscape

Day 3: Identify your niche to target the right audience and maximize your impact

Day 4: Master funnel marketing to streamline your customer acquisition process

Day 5: Learn attraction marketing techniques to draw in your ideal clients

Day 6: Build your digital infrastructure for a robust online presence

Day 7: Put in place attraction marketing strategies and launch your digital business

Share your views about the above process.

Which model/process resonated with you?

What will you put in place in your social media/content strategy?

If you want to attain freedom, read further to understand how. The problem is that you work at your 9 – 5 PM job. You are thinking, how can I gain money, time, and location Freedom?

Time seems to be a distant dream. You want to build your desired life but cannot achieve time or financial freedom.

You wake up every day to go to the job and dream of:

• More financial freedom
• Flexible work hours
• Pursuing your passion
• Building something of your own

 You like your job to the extent that it pays your bills, but something is still missing. You know you are giving the most productive hours to your paycheck that only cover your expenses. The majority of the population in India has a salary between 50k-1L per month.

You have your dreams of financial independence and personal growth. You dream of financial independence at night and return to the job in the morning.

The two factors – dreams and financial independence- are key discussion points during tea and lunch breaks.

Time is slipping out of your hands, and you are no closer to your desires.

Even after trying so many things in the past along with your job, nothing has worked to date, and that makes you more conscious about your job.

That makes you stay connected to your job and allows you not to take any risks because deep inside your heart, you know if you lose your job, you will worry about bills and all payments.

Your 9-5 job serves an essential purpose. It pays the bills, keeps food on the table, and provides security. But for many, it’s not enough.

What is the solution, then?

Jim Rohn: “If you work on your job, you make a living. If you work on yourself, you will make a fortune.”

I will never tell you to leave your job.

I have not yet achieved financial freedom but a significant percentage of location and time freedom.

I want you to work on yourself, including:

1. Learning new skills
2. Reading industry-related books
3. Building a side business
4. Networking and relationship-building
5. Personal health and fitness

 If you have a job till 5 PM / 6 PM / 7 PM / 8 / 9 PM, you have at least some time available till midnight.

Whatever it be, you can still take 2-3 hours from your day to build your online business. Either devote 2-3 hours at night after coming from the office. Or devote 2-3 hours in the morning, waking up early. The choice is yours.

The key to breaking your 9-5 Routine is dedicating 6 – 9 AM to personal development.

This will help you to:

1. Have financial stability while building your future.
2.  Invest in yourself without high pressure to create fast results.
3.  Have transitioned from employee to entrepreneur.
4.  Create Multiple streams of Income with your financial security.
5.  Create skills and knowledge that the market values.

 Build your health and wealth in the mornings

 Why 6-9 AM? Fewer distractions as either family / your room only.

1. Fresh, well-rested mind. The residual of the office is not there in mind. 
2.  Quiet time for focused work
3.  Sets a positive tone for the day
4.  4 Steps to make your 6 – 9 AM work: Your 6-9 AM Blueprint

Set clear goals: Define what you want to achieve during your night/morning hours.

1.  Create a routine: Establish a consistent ritual.
2. Focus on high-impact activities: Prioritize tasks that align with your long-term objectives. 
3. Stay committed: Remember, consistency is key to seeing results.

 The Ripple Effect

As you dedicate time to personal growth and side projects, you’ll likely notice positive changes in other areas of your life:

1.  Increased confidence
2. Better problem-solving skills  
3. Enhanced creativity  
4. Improved work performance

Embrace the Challenge

 I want you not to leave your 9 -5 PM job, but it should not define your life. Leverage any of the below:

1. 2 -3 hours at night and 2-3 hours in the morning.
2. If you leverage your 6 -9 AM, you will build the future you desire.
3. If you want more out of life, you have to do more.
4. You have to look beyond your current situation and actions.
5. The journey of a thousand miles begins with one step.

This single step can be:

1.   Night non-distracted hours  
2. Morning dedicated hours.

 For night, allocate time. For morning use alarm.

Achieve beyond 9-5 PM

 Can you dream of waking up every morning / working at a night dedicated to shaping your future?

There can be no better fulfillment than when you are shaping your future.

After a few days only, you will see

1.   Elevated confidence with new skills and knowledge.  
2. Growing bank account with additional income streams  
3. Reduced stress level,l gaining more control over life.  
4. Sense of fulfillment and purpose.

 You’ll transition from a stressed, time-starved employee to a confident, financially secure individual with multiple options and the freedom to choose your path.

I can never forget that day when, at 12:18 AM, my digital course was sold automatically. I did not sell to anyone.

I was speaking to my wife and checked an email that someone had purchased the course.

The most striking moment of joy was when I gained some money with zero effort.

More than that, some allowed me to share my knowledge with that person.

That was the beginning of my passive earning.

Now, I have some active earnings and some passive earnings.

Things do sell even if I am sleeping.

Revolutionize your mornings or nights. 

Ready to revolutionize your mornings and transform your life? Take the FREE Entrepreneurial quiz. 

Also, take the FREE 7 Days to Digital Business course.

Don’t let another day slip by. Seize control of your mornings, and watch as it transforms your life.

Share what actions you are taking to build time freedom, money freedom, and location freedom. 

The problem is that you believe it is challenging to build an online Business with the job.

Your office work occupies your mind and physical space even after office hours. This leaves you to feel there is no way out.

You look for shortcuts in the market, like high-paying schemes. You enroll in them and find that they don’t work.

What works is the fundamentals only. You realize that only fundamentals work, and no strategy or shortcut will work.

You believe the job is fundamental and going to stay forever. You have been working at your job long and have survived. This has made you believe the existing structure/model will keep you employable.

“The dream is free. The hustle is sold separately.” – Unknown

Your Division of Work

1. Solid work – Watching your parents on a full-time job your whole life made you believe a job is solid work. Your job will remain forever. Also, you have seen organizations surviving for decades. This has created a new reality. You have seen that the business has been running for generations in a physical business. The job and physical business are solid work for you.

2. Temporary / Short-term work – The Online Business is temporary/short-term for you.

It may erode with the change in time and technology. There might be changes in the things, and you may fall to zero. This belief prevents you from pursuing the digital business/side hustle. Nothing is permanent; even the so-called permanent-looking work faces issues when things hit. When Covid 2019 hit, I was running my coaching and training institute. I received a letter from the local authorities to shut the classes. After a few days, many things were online except for the physical coaching and training institute. The big jolt was when I could not pay rent and salaries.

The business ran for 6 months, and then I closed it off. Things do not go well.

Stop Searching for Solid Work

You have been searching for some solid work. A lifelong work like your current job—leading you to believe that a job is the only solution because it is permanent work.

You have faith that if my current company fires me, many other companies will hire me because I have a skill. My skill is a need, not me. As long as my skills are in demand, my job is in demand, and I will always have employment.

Is that true? Dismayed with many job losses and cost-cutting, you always fear what will happen. If your company fires you, you do not know whether you will have an offer immediately or will take time to get a job.

People have been saying, “Stay and survive wherever you are.” This is another kind of fear prevalent in the market, and the fear psychology is working against you. You devote more time and show more availability on the job to stay relevant and worthwhile.

Due to ample supply in the market, your company will get many job seekers, but in your case, you need to survive. You must sail through the present job, letting the days and months pass.

You are waiting for the economy to recover. You are waiting for the job market to get better. You are waiting for the existing company to give you a raise and promotions.

You are very dependent because the mere thought of being jobless for a month gives you jittery feelings.

You have your whole family dependent on the job. There is nothing wrong with thinking that way.

This impacts you mentally and your belief that nothing is outside the job.

You are growing little in your job and have a double impact with the existing ceiling on your Income.

There is a cognitive dissonance that impacts your psychology.

On one hand, you want to leave your job to do something meaningful.

So, you believe there is no other way than the job to survive.

Even after many years, one does not have a corpus to help one survive a job loss.

You have created Emis – Home loan, Car, and credit card EMI with your job.

You are doing two parallel jobs together.

Working for your organization.

Working for the banks to pay your home loan, car loan, and credit card EMI.

This duality is taking your time, energy, money, and effort.

You invested in technology, courses, media, and other things. All need time and effort.

You have invested in coaches, expecting them to work for you.

In the end, you realize that you only have to do everything. No course, coach, or anything else will work for you.

This dissatisfaction is impacting your emotions and mentally.

When you are at work, you think about something extra, a side hustle.

At home, you are thinking about the work in the office because that is your pattern.

Your mind wants a solution – you search for something online. You watch some random reels/videos and caleone. During the call, you share what is and is not happening in your life.

You talk all about your job that it is not allowing you to grow. Then, you ask for a business / some idea over the call. You get the business idea / some idea over the call, and one hour is gone. By disconnecting the call, you reject the idea, too. As you believe, the person on the other side cannot understand your concern and what you are facing. The days and months have passed, expecting the miracle to happen. Things remain the same, and you are back at the end of the day and waiting for the other day to

“You can’t use up creativity. The more you use, the more you have.” – Maya Angelou

7-Step Process To Side Hustle

“Good things happen to those who hustle.” – Anais Nin

The Indian e-commerce market is projected to reach $163 billion by 2026, growing at a CAGR of 27%.

The number of online shoppers in India is expected to reach 300 million by 2030, up from 163 million in 2026

India’s quick commerce market in the hyperlocal mobility space is predicted to grow to $5.5 billion by 2025

You will not create a side hustle unless you do something that builds you and your brand.

You can do all this even without letting your employers know you exist.

I want you to follow the seven steps.

1. Dedicate 2 hours daily after work hours.

Fuel your kitchen with 9-5 Income and your Side / Secondary Income with 6-9 AM work. All you need is 2 hours from 6 PM to 9 AM—a dedicated 2 hours to build your structure and schedule.

2. Identify your Niche and expertise—

You cannot go out in the market talking about everything you know. Because of your life experiences, you can talk about health, wealth, or relationships. Please choose one where you feel confident sharing some knowledge. That may come from your past expertise/accomplishments. Check where in life you have accomplishments. Choose one.

3. Share content about your expertise and build your voice –

I want you to share whatever you know about your expertise. Start with (WEIK) Whatever I know about …

The simplest start method is to write on X threads / Substack notes. Read other people’s posts about the topic you love to read and share. See how they are writing and what they are doing to share the content.

4. Let people know you exist—The most significant factor is visibility. You need to tell the world that you exist. Create content on the topic you like / love / are known for, i.e., your niche. Once you have written that content on any social media, market it. Please share it with some groups/friends and let the audience engage with your content. Let the world know that you exist.

5. Engage with people and build your audience—You do not have to create fresh content. People are creating content, and you can do what you do in everyday life, i.e., giving advice. Repeat the same. Share your views on the topics to build your knowledge/authority. Sooner or later, people will like your perspective. The audience of other people will become your audience.

6. Bring people from social media to your email list. Once you have built the audience, you can do the monetization of your knowledge. What I do is I always bring people from my social media to my FREE course.

They can access my FREE course, plus I also have access to their emails that help me to send valuable content and offers. It is a win-win situation. They get valuable content and sometimes offers from me. Sooner / later, my content your content will get monetized.

7. Share knowledge in your newsletters—

This is the tact I do every Saturday. You are reading this as a newsletter only. I share one valuable piece of content that can help my audience. They get value out of the newsletter, and I get the attention and Trust of my audience. Become the problem brand known for providing solutions to people’s problems.

In his book “Side Hustle,” Chris Guillebeau provides a 27-day roadmap for launching a successful side business:

“Everyone should have a side hustle; even if you love your current job, more income means more options. Perhaps you want to make some extra cash on the side while working on a project that you really enjoy and boosting your self-confidence.”

Guillebeau emphasizes the importance of selecting ideas that are feasible, profitable, and persuasive. He recommends brainstorming multiple ideas and narrowing them down to the most promising ones.

Your Digital Income Journey

Imagine building your side hustle / secondary income while working full-time.

You do not have to leave your job.

You must take 2 hours out of your busy schedule and work.

Few people have started doing the job.

You can be next- https://testimonials.drashishjuneja.com/wall

People have started working on their dream of building a side hustle / secondary income.

7 Days to Digital Business

 Start your 7-day journey for FREE.

Build your second Income with 7 days to do digital business FREE.

The course shares the strategy to build a successful online business or side hustle with a full-time job.

Summary

Many people believe it is too challenging to build a Digital Business alongside a full-time job due to the:

1. Mental and physical fatigue from office work.
2. Psychology of a solid/lifelong work, i.e., traditional work.
3. Fear of job loss / economic uncertainty.

The solution outlined is a 7-step approach to a side hustle.

1. Dedicate 2 hours after work hours.
2. Identify Niche/ Expertise.
3. Share content about your expertise.
4. Engage with people and build your audience.
5. Convert your social media followers to an email list.
6. Share your knowledge through newsletters to become a trusted problem solver.
7. Offer FREE and paid solutions to their problems.

Conclusion

Build your secondary income through a structured approach with a full-time job.

You can transition from content consumer to content creator, building a loyal audience. Following the above method, you can create a digital business with your current job. Create the path for financial growth and fulfillment.

You should focus on fundamentals rather than looking for shortcuts and tricks. Apply the above principles to create a sustainable income that complements your career.

Create new opportunities and financial stability in the ever-growing digital economy.

Welcome to the world of Digital Economics

– Ashish

The problem is you feel indisciplined. You are not indisciplined. You feel indisciplined.

You want to be disciplined, but things are still slipping away.

The only place you are disciplined is your job. That is a forced discipline coming from outside.

You have decided to start an online Business alongside your job, but you need more discipline.

Some days, you are in your working room, i.e., your war room, at 6 p.m.; other days, you are at 9 p.m.; some days, you cannot even touch your system.

You have been trying and moving from one system to another, one coach to another, and one model to another.

The reality is- it is about something other than the model, system, or coach. It was never about them. It was always about you. Your belief works everywhere.

At present, you go to work every day, and you are disciplined. You believe that if you go to work every day, money will come at the end of the month. That is a truth, too.

There is a belief system, and so are your actions aligned. All your actions lead to one thing: reporting to the office on time. If it is 9 AM, by hook or crook, you will report at 9 AM.

If your reporting time is 8:30 AM, you will report to the office by 8:30 AM.

Remember the day when you have to catch a flight / board a train? You are the most disciplined individual. At least you will catch the flight, bus, train, whatever.

Why the same discipline did not work for your dreams? Ideally, the discipline that you carry on your job is forced.

It is not a self-imposed discipline. You know that you have to reach the office and do the job.

You complete your daily tasks on the job irrespective of whether you have a feel for it or not.

Whether you say, “I do not feel like working today,” no feelings work. First, you have to reach the workplace, and second, you must do the daily tasks. Your everyday tasks for 30 days will take up a significant chunk of your month, and you will get a salary at the end of the month.

Why do you cannot practice the same discipline when working toward your dreams?

The dream is to get freedom. The dream is to start something independently and attain freedom from your job.

The Digital Opportunity in India

Before we dive into the solution, let’s look at the immense potential for online businesses in India:

1. According to a 2024 report by NASSCOM, India’s digital economy is projected to reach $1 trillion by 2025, growing at a CAGR of 27%.
2. A recent LinkedIn study shows that 82% of Indian professionals are considering a career change, and 62% are interested in starting their own business.
3. India’s internet users are expected to reach 900 million by 2025, creating a vast market for digital entrepreneurs.

As you cannot build your side income dream, this impacts your work and the journey.

When you reach the office, you may wonder, “Why am I here? “Is this the right place? “

You believe you should choose another way, but all your actions are completed only in a job. You can also not give 100 percent to your job because you are not 100 percent on the job.

Your mind is on the job, but your heart and soul are elsewhere.

As long as you are on the job and working, you are not thinking about the side hustle.

When your job ends, you seek another income source to fuel your dreams and freedom.

This is impacting you mentally and physically. It is taking up your mental space and physical time.

This leads to a self-conclusion that “I am not disciplined.”

In reality, you are not an indisciplined person. You have a habit of being indisciplined when creating a side hustle beyond your job.

You are 100 percent sure in your job and getting the rewards after 30 days.

In the case of your side hustle / online business, the rewards are not guaranteed after 30 days.

Do you know?

1. Creating content on YouTube generates money, not immediately, but definitely.
2. Writing content on your blog takes time to build an audience.
3. Writing the content on a medium generates money after some time.
4. Writing and recording videos on X, Threads, and Facebook generates money after some time, but definitely.
5. Recording your courses and selling them generates money after some time.
6. Selling your consultation generates money after some time.
7. Building your brand on social media generates money after some time.
8. Creating your ebook on Amazon takes time to make money.

Through discipline comes freedom – Aristotle

The Solution is to create discipline in your work. Do this to build your online business with the job.

Steps to Create the Online Business / Side Hustle:

1. Set Aside any 2 hours out of 6 – 9 AM
2. Dedicate 15 minutes of planning
3. Write for the next 45 – 50 Minutes / record a video on the topic of your expertise.
4. Share some snippets of your work on social media.
5. Continue the above activity for 6 days.
6. Create a significant form of content over the weekend after you have had the data analysis.

The process I adopt to Build my Online Business

1. I set aside 2 hours for my work to write daily.
2. I open my Tweet Hunter account at the beginning of the session to understand the data and analytics. I then find the most engaging content from the analysis.
3. I pick the title and topic once I have the most engaging content.
4. I bring that to my notion of working space.
5. I start writing using a copywriting model on that topic. A simple copywriting model can be PASTOR (Problem, Agitation, Story, Transformation, Offer and Review)
6. In the 2 hours, My content is ready using the copywriting model.
7. I would publish part of the content on X, Threads, and other social media.
8. I will sit for another writing streak, look for the analytics and data, and repeat.
9. I will publish my Blog, Newsletter on Medium and Email every Saturday.
10. I will repeat each step from 1-9.

Let Compounding Work for You

If you have been struggling with your discipline to create a side income with your job discipline, you can follow the above process.

For the last many months, I have been following the same process above, which is helping me.

1. Build my social media presence and branding.
2. Building my audience through social media.
3. Building my audience in my newsletters.
4. Building my email lists.
5. Creating subscribers for my courses and programs – This is initially FREE.
6. Creating an auto sales funnel from social media.
7. Creating an auto sales funnel on YouTube.
8. Creating affiliate income.
9. Creating the One-time offer buyers for my courses and programs.

Imagine waking up and watching a sale amount happening. You will get 100K from your salary in a job from one place only. When it comes to online money, the same money will come from different places, i.e., multiple sources.

Initially, you may get little money/revenue from your online income streams.

The power of compounding works here, and your small paying accounts will become prominent.

7 Days to Digital Business

If you are still wondering how to create an Online Business or side income with your job, you can enroll in the FREE text-based course 7 Days to Digital Business.

Summary

You may find yourself disciplined in your job due to external pressures but need help applying the same discipline to your aspirations, such as creating an online business.

This lack of self-imposed discipline often leads to:

• Inconsistent work schedules for personal projects.
• Jumping between different systems, coaches, and models.
• Feeling unfulfilled in their current job.
• Mental and physical strain from divided focus.

The core issue lies not in the chosen model, system, or coach but in the individual’s belief system and actions.

To build an online business alongside a full-time job, the text proposes a structured approach:

1. Dedicate consistent time: Set aside 2 hours daily, preferably between 6-9 AM
2. Plan efficiently: Spend 15 minutes planning
3. Create content: Write or record a video for 45-50 minutes on your area of expertise
4. Share on social media: Post snippets of your work
5. Maintain consistency: Repeat this process for 6 days a week
6. Analyze and expand: Use weekends for data analysis and creating longer-form content

The Process

1. Allocate 2 hours for daily writing
2. Analyze data from social media tools (e.g., TweetHunter)
3. Choose a topic based on engagement metrics
4. Use a copywriting model (e.g., PASTOR) to structure content
5. Publish portions of content on various social media platforms
6. Repeat the process, focusing on analytics and data
7. Publish longer-form content (blog, newsletter) Weekly

By following this disciplined approach, You can:

• Build a strong social media presence and personal brand
• Grow their audience across platforms
• Develop email lists and newsletter subscribers
• Create free and paid courses/programs
• Establish automated sales funnels
• Generate multiple income streams (affiliate income, course sales, etc.)

Do not look at the initial Returns -look at the compounding of the significant growth you will have over time.

Conclusion

Building an online business/side income with your job is not easy but challenging and possible.

The key lies in utilizing the power of discipline—the same discipline you already apply to your day job. You can unlock the path to freedom and financial independence by redirecting this disciplined approach to your aspirations.

Remember, the core of your success isn’t about finding the perfect system, coach, or model. It’s about cultivating a consistent, disciplined approach to your goals. You can gradually build your online presence and business by spending time daily, planning efficiently, creating valuable content, and maintaining consistency.

The beauty of this approach is its compound effect. While initial returns may seem small, persistent effort over time can lead to significant growth across multiple income streams.

Your social media is your content distribution system, bringing traffic and sales. Expand your presence and grow your audience, and your money-making potential will increase.

When you apply discipline to your online business endeavors, you work towards freedom—time, money, and location freedom. You are moving away from a single source of income and the limitations of being dependent on traditional income.

Remember, every successful online entrepreneur started precisely where you are now. The difference lies in their commitment to discipline and consistent action. So, take that first step, stick to your schedule, and watch your online business grow alongside your full-time job. Your future self will thank you for the freedom and opportunities you’ve created through your disciplined efforts today.

The problem is that you think you are in a money-creation business.

As a working professional, you are used to understanding the mechanics of money, i.e., going to the office, coming back home, and creating money through salary at the end of the month.

This traditional approach, however, is becoming increasingly challenging in today’s rapidly evolving economy. According to a recent report by NASSCOM, India’s IT sector is expected to face a potential job loss of 3 million by 2024 due to automation and changing skill requirements.

There is nothing wrong with this money-creation process. You believe that to make more money, you need to work more hours, get a better-paying job, or take an extra job.

But is this sustainable in the long run?

“In this new world, you have to be a lifelong learner. You have to be curious, resilient and imaginative.” – Nandan Nilekani, Co-founder of Infosys

If you look at the above keywords, you are searching for:

1. More work
2. Better paying
3. Extra job

You are seeking more work, payment, and an extra job in all the above cases. Indirectly, you are looking for more work, which further burdens you.

In your present job, you are already stressed with deadlines, bosses on the top of your head, and a daily fighting job.

You are looking for more bosses on your head, more stress, and compensation for more stress. Boss and work = money.

In your present job, you are already stressed with deadlines, bosses on the top of your head, and a daily fighting job. The impact of this constant stress is evident in the rising cases of burnout among Indian professionals. A 2023 survey by LinkedIn found that 55% of Indian professionals reported feeling burned out, with work-related stress being the primary cause.

.You are looking for more bosses on your head, more stress, and compensation for more stress. Boss and work = money. This equation, however, is rapidly changing in the digital age.

All of the above looks good and satisfying when you are 21 and fresh out of college or university after your master’s program at the beginning of your career.

When you are already in a job, this is a trap to keep you surviving and in the loop.

The impact of this is:

1. You are constantly under stress, non-focused, and seeking an escape from being in the same boat.
2. Unknowingly, you demand more stress, work, pressure, and non-freedom.

You are responsible for your family and need monthly funds to keep the family and its goals alive. You have planned for your children’s education, and there are financial goals. There might be a home loan or car loan, at least on your head, that never allows you to make any risky decision, even though the risk is only some percent.

The impact of this is:

You feel you are in a trap.

In one place, you are looking for freedom from your job/work, while in another, you are looking for a new job and more work. Both are contradictory.

As you are demanding more pressure and work, you will get it sooner or later.

What you search for – you get it sooner or later.

Even when you come home, you are looking for freelancer opportunities or talking to a friend to earn more income from other freelance work/freelancer jobs.

The time you should have allowed to the family is spent speaking to people and searching for new job opportunities.

Assuming your current job pays you 1 Lac Rupees and takes 8–10 hours from you.

Being optimistic means you get a new job/freelancer job that pays you 10%-20% more.

You will generate 20K more from the new job/freelancer work.

Being extra positive, your current job will give you a 7 percent raise, plus your new job will give you a 20 percent raise, so your new total will be 27 percent higher than your current job’s.

An extra 20-27 percent from 1 Lac to 120K in a year is a good raise.

Can you raise it further?

Can we make it 200K in total?

You have a total of 24 hours in a day. Six hours you will sleep.

Assuming your current job starts at 9 AM and ends by 6 PM, add 1 hour more to get ready, plus commute time.

Nine hours on the job. 2 hours commute, and returning to your home time.

Add 1 hour more to start the work

Your present job officially takes 9 hours. It is a 12-hour job.

Because of your new job/work, you will add two more hours, for 14-15 hours.

You have no time left for family.

You cannot grow further.

There is a ceiling.

You are overstressed.

The maximum growth you could hit is 20-27 percent; you are done and cannot grow further.

Start Creating Value: Transform Your Content into a Business that Creates Digital Value

You are accustomed to renting your time and efforts.

The solution is to stop renting your time and start creating Value.

The process is to create value and multiply it continuously.

In a traditional job, you deliver value every day. If you are absent from your job, you cannot create value. You need to return to the workplace to create value and results.

The process is :

1. Create Value in the form of content
2. Amplify it and multifold it using technology leverage.

Your Digital Avatar should create value daily, even in your absence.

Process:

1. Understand your target audience’s pain points. Understand what your prospective customers want. What are they dealing with hourly, weekly, monthly, quarterly, and annually?
2. Write / Record a piece of content – Answer their crucial pain points as content. Write/record content to answer your customer’s pain points.
3. Leverage social media platforms to multifold the value you are creating with your content.
4. Engage with people who comment, like, and share your content.

Example—If your target audience’s main problem is earning something extra beyond job hours to uplift the quality of life or increase earnings, create content addressing the problem/pain. You can write and record video or audio. Share the solution to that problem in your content. Leverage Social media and technology to distribute content. Now, Your Digital Avatar is ready to take the flight. Like my digital Ashish, it has been working with you all along.

Your Digital Avatar is Active 24 x 7: A Simple Process to Become a Preferred Brand

Imagine Your Digital Avatar solving your prospective customers’ problems using media leverage.

Imagine people getting hooked to your content because it solves their problem.

They are not doing you a favor. You are doing them a favor by providing the solution to whatever they want and are struggling with.

I have been creating content on various social media, and people have signed up for my newsletter or a FREE course.

This helps them to find solutions to their problems.

It helps me build my audience and brand. It is a win-win situation for both.

If you want to know how to create value, join the Free Course -7 Days to Digital Business.

This will help you identify your niche, understand the distribution system, and launch your Digital Campus in 7 days.

The future belongs to those who learn more skills and combine them in creative ways. – Robert Greene, author of “Mastery”

Become a problem-solving brand and utilize the media leverage and technology to distribute your content.

Let people consume it and get solutions to their problems.

Once they trust you, they will automatically prefer your solution over other available solutions in the market.

What to do say?

Which is the problem you want to solve soon?

You have a dream!

Martin Luther King Jr. famously said, “I have a dream,” in his historic speech on August 28, 1963, during the March on Washington for Jobs and Freedom.

We are about to bid farewell to another year, 2024, but you may find yourself in a similar position in the same job and watching your dreams slowly fade.

You are trapped in the cycle of job insecurity and stagnant growth.

According to the Centre for Monitoring the Indian Economy (CMIE), the unemployment rate in India stood at 8% in 2023-24, with nearly 37 million people actively seeking jobs.

The workforce is significant, with fewer opportunities, but you can create your path.

The biggest problem in India is that we are afraid to take risks. We are happy with what we have. – Sudha Murty

You are not alone if you struggle without moving closer to your dreams.

Every day, you are bombarded with shiny object syndrome. Social media is in flux, with celebrities becoming megastars and your friends and colleagues becoming superstars, at least on social media, and you feel left out.

Every time you visit social media and see person X, he/she is achieving, and you are left out.

You are back to your routine/job and facing the same grind, hoping to leave the job someday.

Every day after work, you reach home and decide to do something toward your goals, but a lot of distractions and social media binge-watching keep you away from them.

You plan your weekends to be most productive after 6 days of working.

The moment it is Sunday, it is your day. You are late from your schedule; by the time you decide to do something, it is already noon, and you are done for the day.

This keeps on happening and happening.

The reason is you are playing and trying to achieve the goals that you haven’t created.

Those goals are given to you by someone else.

You have very little time left for the goals that give you energy and power, rekindle your spirit, and much more.

For some people, the goal is to join the company’s top ranks. They are self-motivated and always available.

They are available on weekdays and weekends for the job.

They are playing for the goal they have seen, visualized, and wanted to achieve.

In your case, it is different from the goal that you want to pursue.

The impact is that the goals you are trying to achieve in the organization and your personal goals suffer as you are 50-50 everywhere.

The problem doesn’t end here.

As you are 50-50 in the organization. You are 50-50 on your goal also.

You want to create something of your own, but when you start something, you are reminded of your job.

You have been doing this for a long time, spending a decade following this path without reaching anywhere.

You feel the frustration that you share with your family and friends.

Guilt, fear, and negative self-talk always prevent you from moving ahead.

The consequences of staying stuck in this rut are far-reaching.

Not only does it impact your financial well-being, but it also takes a toll on your mental health and personal relationships.

The pressure to conform to societal expectations – to climb the corporate ladder, buy a house, and provide for your family – can be overwhelming, especially when your current job fails to meet these aspirations.

Regain Your Power

The solution is gaining the power back.

That is why I always say to work from 6 to 9 AM. Bring back your productivity and miracles.

Dedicate time to your goal every day.

Pick some hobby. Pick a goal to create a side income.

Please do not take it as a burden.

Make it a game.

In every game, you have levels.

Create a game.

Pick a social media account now.

Improve your profile. Build your Banner, Image, and Bio, and start interacting with people.

Read the posts of people.

Follow the influencers in your domain / chosen niche.

Engage in their posts.

Build a network and influence outside the platform.

The moment it becomes a game, you will keep on winning.

Play it, play along.

Here’s how you can begin today:

1. Assess your skills: Make a list of your professional and personal strengths.
2. Identify your passion: What topics could you talk about for hours without getting bored?
3. Research your market: Use tools like Google Trends to see what Indians are searching for online.
4. Choose your platform: Start with one platform (e.g., LinkedIn, YouTube, or a blog) and master it.
5. Create valuable content: Share your knowledge and insights consistently.
6. Build your network: Connect with like-minded professionals and potential mentors.
7. Invest in learning: Set aside time daily to upskill yourself in digital marketing and business strategies.

Transformation: Build Your Social Media Branding and Influence

Imagine dedicating time daily to building your social media branding and influence.

Irrespective of the topic, work on social media.

Wake up every day to write out your chosen topic.

Write on X

Write on Facebook

Write on LinkedIn

wherever you feel like writing.

Writing clears your mind.

If you start writing and sharing your thoughts.

Soon, you will see that people will interact with you – like you and share your work.

Whichever work of yours is liked by people.

Keep sharing more with people.

Convert your best-liked posts to videos.

Build your brand, influence, and your authentic persona.

This is what I do with people in the Coaching Profit Accelerator.

We meet at 5 AM and work on our goals.

We take the best part of the day, the most productive part, to fulfill our dreams even before the day starts.

Dream is not that which you see while sleeping, it is something that does not let you sleep. – Dr. APJ Abdul Kalam

The most productive time is 3 hours to reach the goals that I love and desire. Build in your 6-9 AM.

Build Your Online Business Alongside Your Job

To build an online business alongside your business, check out the 7-day digital business free course.

Don’t let another year slip by without moving closer to your dreams.

Build your business. Build your dreams

The transformation that awaits you in the digital realm is remarkable. Imagine:

• Building a passive income stream.
• Gaining the flexibility to work from anywhere, be it your home in Mumbai or a beachside café in Goa.
• Developing skills that make you indispensable in the global digital economy.
• We are creating a legacy beyond the confines of a traditional career.

My 7-day FREE digital business course is designed specifically for Indian working professionals like you. In just one week, you’ll:

1. Discover your unique digital niche based on your skills and passions
2. Learn how to leverage platforms like LinkedIn and Twitter to build your brand.
3. Understand the basics of digital marketing and content creation
4. Explore various online business models suitable for the Indian market.
5. Develop a concrete action plan to launch your digital venture.

But don’t just take my word for it. Here’s what people are saying.

Take up one idea. Make that one idea your life – think of it, dream of it, and live on it. Let the brain, muscles, nerves, and every part of your body be full of that idea, and just leave every other idea alone. This is the way to success. – Swami Vivekananda

You are not alone if you struggle to create your side income alongside your job after working 8-10 hours.

Creating your digital Business working 9 – 5 PM is difficult.

You feel trapped in the 9-to-5 grind.

You desperately want to create a side income but struggle to find the time.

The problem is that there is a lot of stress at the workplace, deadlines to follow, and many other things to do, and you are left with very little energy.

There is also a residual stress that you bring home because your mind is still in the office, occupied with colleagues and the future work of tomorrow.

When you work in your office, you always think about when you will be out of the job.

There are Home loans, Credit cards, and many other Emis that keep you hooked on your job.

You cannot devote 100 percent of your time and energy to your job, but the job demands it.

You question yourself, “Why am I doing what I am doing?”

The problem doesn’t stop here.

After working long hours in the office or from home, you decide to do something for yourself but are disturbed by one question. “What should I do?”

Even if you find time in the evenings or weekends, you may be unsure how to create a side income or online business.

You just flip channels on your TV screen, being helpless.

You watch some random YouTube videos to learn something here and there, but nothing works for you.

Your self-doubt, fear, and guilt increase, which hampers other aspects of your life and family.

Think about your typical morning routine.

You want to snooze the alarm just to sleep more, then rush to the office without having breakfast.

A survey by WorkFront found that 58% of American workers are so busy with daily tasks that they lack time to consider anything but their immediate to-do list.

This reactive approach to your day is costing you more than you realize.

The average employee is only productive for 2 hours and 53 minutes per workday.

That’s less than half of a standard 8-hour shift!

Now, imagine if you could harness your most productive hours before your workday even begins.

What is the solution

The solution is utilizing your most productive hours.

The most productive hours are those that wake you up in the morning.

Or you can make use of 6 -9 AM.

The real hustle starts when you finish your 9-5 job.

Choose one thing: late night / early morning.

Sleeping early and waking up at 4 AM to build your business using your skills is excellent.

Or Take a power nap after coming from the office and build your business from 8 PM- 12 AM.

In 2009, when preparing for UPSC, I slept early in the evenings and woke up at 2 AM.

I also followed this routine during my class 12 examinations.

You cannot leave your job right now as there are commitments.

Do not leave that. Use that as your cushion till you build your side income.

So the best thing you can do now is to create something between 6- 9 AM.

The 6-9 AM Revolution

The period between 6-9 AM is a goldmine of productivity that most people overlook.

In his book “The 5 AM Club,” Robin Sharma writes:

“The way you begin your day really does determine how you live your life. Own your morning. Elevate your life.”

Sharma argues that the quiet hours of early morning before the world wakes up and demands your attention, are the perfect time for focused, uninterrupted work on personal goals and side projects.

It is said that 2 hours of deep work equals 8 hours of shallow work.

Transformation

Imagine waking up early at 4:30 AM and working to build your business or side income.

9 -5 P.m., you work to feed your kitchen and pay your bills.

6 – 9 AM feeds your passion and builds your side income.

In my coaching profit accelerator, I help people create online businesses starting at 4:30 am.

Building your online business with a fresh start to the day when you are fresh is always refreshing.

Transforming Your Mornings, Transforming Your Life

So, how can you reclaim these precious morning hours and transform your life? Here’s a step-by-step approach:

1. Gradual Shift: Start by waking up at 4:15 AM
2. Evening Preparation: Set out your clothes, prepare breakfast, and plan your morning tasks the night before. This reduces decision fatigue in the morning. C
3. Create a Morning Ritual: Develop a consistent routine that energizes you. This could include meditation, exercise, or reading. In our coaching profit Accelerator, we do Affirmations and goal writing.
4. Focus on High-Value Tasks: In the morning, I focus on four things only: Affirmation, goal writing, email writing, and writing 1000 words or more to keep my content ready.
5. Use the Pomodoro Technique: Work in focused 25-minute intervals with short breaks to maintain high productivity.
6. Track Your Progress: Track how you spend your morning hours and identify areas for improvement.
7. Utilize the 6-9 AM timeframe for focused, uninterrupted work on personal goals and side projects.

Implementing these strategies can lead to remarkable transformations.

As James Clear writes in “Atomic Habits”:

“You do not rise to the level of your goals. You fall to the level of your systems.”

By creating a system that prioritizes your most productive hours, you’re setting yourself up for long-term success in building your side income.

Procrastination But let’s be honest—changing your sleep schedule isn’t easy. You might think, “I’ll start tomorrow.”

“A year from now, you may wish you had started today.” – Karen Lamb

However, this procrastination comes at a high cost. Benjamin Franklin once said, “Lost time is never found again.”

Every morning you don’t utilize is a missed opportunity for growth and progress toward your side income goals.

Consider this statistic: People who use effective time management techniques are 500% more productive than those who don’t. That’s the difference between creating a thriving side business and remaining stuck in the cycle of unfulfilled potential.

“Success is not the result of making money; making money is the result of success—and success is in direct proportion to our service.” – Earl Nightingale.

If you want to learn how to create a Digital Business, I invite you to take the FREE 7-day Digital Business course.

Here, you will learn all about the digital Business you can create in as fast as 7 days.

You will have the fundamentals of how to launch your profitable online business.

Embrace Imperfection to create perfection.

You are not starting things because of your fear of making mistakes.

The perceived failure in your mind impacts you in a big way.

As a creator, you are afraid of making mistakes.

You want everything to be just perfect because your name is at stake.

You have a habit of doing everything with perfectionism.

This simple fear is holding you back.

Fear of failure is widespread among creators and entrepreneurs.

In the Journal of Business Venturing, 33 percent of aspiring entrepreneurs cited fear of failure as the main reason for not starting a business.

As a content creator or digital professional, this can make you a perfectionist, a procrastinator, and reluctant to take risks and try new things.

Every day when you are working on the job, you believe, “Let me be out of this job,” but fear keeps you at bay.

You do not want to try. You do not want to risk.

You do not want to risk your reputation.

You do not want to risk-bearing failure on your head.

You want 100% sure results.

You have so high expectations of yourself that you believe you cannot fulfill them.

Why?

Because they expected you to be a “Superman.” The real you is a “procrastinator, loser, and non-action taker.”

You do not want to see the accurate picture but keep yourself engaged.

You are engaged in meetings in the office.

You are engaged in work.

You are engaged in parties during weekends.

You are engaged in activities with your family.

You do not like yourself.

When you were looking for your first job.

Did you have this attitude about yourself?

Were you perfect?

Were you a “superhuman?”

When did it develop, then?

It developed during your working life. When you started working and continued working for a few years, you developed an image of yourself.

The image of accomplishments.

The image of a go-getter, action-taker, Mr and Miss Perfectionist.

You lived up to your expectations.

The moment you started the journey of the creator, things changed.

Now you think, What happened to me?

Is this the same me?

Is this the same as “Ashish,” who was a Superman?

Fear grips you, and you are back to your routine.

A study by the Global Entrepreneurship Monitor found that countries with higher levels of fear of failure had lower rates of entrepreneurial activity. [Global Entrepreneurship Monitor. (2021). 2020/2021 Global Report]

You missed many opportunities and faced stagnation in your career and business.

You wanted you should not make mistakes but

1. You missed opportunities for growth and innovation.
2. Every day, new creators are emerging and becoming your competitors.
3. The time that elapsed, you diminished your confidence and self-doubt.
4. You have settled for mediocrity.
5. You regret untapped potential.

As author Elizabeth Gilbert writes in her book “Big Magic: Creative Living Beyond Fear“:

“You’re afraid you have no talent. You’re afraid you’ll be rejected or criticized or ridiculed or misunderstood or—worst of all—ignored. You’re afraid there’s no market for your creativity, and therefore no point in pursuing it. You’re afraid somebody else already did it better. You’re afraid everybody else already did it better.”

1. Failure is a Teacher

Failure is an essential part of the creative and entrepreneurial process.

As Reid Hoffman, co-founder of LinkedIn, famously said: “If you’re not embarrassed by the first version of your product, you’ve launched too late.”

Have the mindset shift with the following questions?

1. Is failure ordinary and necessary for growth?
2. Have you set up small, achievable goals?
3. Do you celebrate your efforts?
4. Do you learn from your mistakes?
5. Do you surround yourself with supportive peers?

2. Embrace Imperfection To Embrace Transformation

Imperfection and mistakes can unlock your creative potential and help you move forward with success in the digital economy.

In “The Lean Startup,” Eric Ries shares a powerful anecdote about the power of rapid iteration and learning from failure: At IMVU, we once debated for weeks about whether a particular feature should be designed to work one way or another. We were passionate about getting it right. We had a lot of arguments and generated a lot of heat. Yet when we put the product in customers’ hands, they couldn’t figure out how to use it at all. All of our arguments were irrelevant; we had been making decisions based on assumptions that were simply wrong.”

So whatever you are thinking now is just a waste of time.

The customer is the real judge. Your work is to create. You may be tapped into perfectionism, whereas the results lie in action.

3. The 5-Step Process of Fearless Creation

Let’s understand the roadmap.

1. Do some mindset exercises to find failure as positive.
2. Set micro-achievable goals.
3. Do the iteration.
4. Take and implement feedback.
5. Be in the zone of a supportive community.

4. Take the First Step

The first step is acknowledging fear and making it part of your life.

Every great creator and entrepreneur faces fear and failure.

The difference is in response.

Do you want fear to hold you back?

Or will you use fear as a catalyst for growth and innovation?

Take the first step.

Are you ready to overcome your fear of mistakes and unleash your creative potential in the digital economy? The first step is acknowledging your fear and committing to change.

Remember, every great creator and entrepreneur has faced fear and failure. The difference is in how they respond to it. Will you let fear hold you back, or will you embrace it as a catalyst for growth and innovation?

The choice is yours. Take the first step today.

Join the “7 Days to Digital Business” Free Course to start your journey.

Are you still holding imperfections that are holding you back?

How to become a leader in the Digital Economy and win the game

Everyone is competing for attention.

Everyone is competing for attention in the present world of social media with reels and short-form content.

You might need help standing out, sharing expertise, and creating meaningful connections.

You might be overwhelmed by the constant noise and competition online.

In the digital economy, writing is the fundamental tool for communicating and helping you with personal branding.

You are not standing out because you are not writing

Without solid writing practice, you are risking:

1. Losing visibility in the crowded market.
2. Losing lucrative opportunities.
3. Failing to influence essential discussions.
4. Stagnating career growth
5. Not growing your social media impact and influence

People like Dan Koe, Justin Welsh, and others write daily on Twitter and Linkedin and share their insights.

I can see that two years ago, Dan started with 0 Followers on YouTube, and today, he has 822K subscribers on YouTube, 473K followers on Twitter, and 148K followers on LinkedIn.

He writes about the mind, the future, and the internet. He repurposes the same content in YouTube videos, significantly influencing X, LinkedIn, and YouTube.

I also discovered him through YouTube only.

Dan Koe has experienced significant revenue growth over the past few years:

• December 2021: $150K in revenue
• December 2022: $800K in revenue
• October 2023: $2.5M in revenue

I have written a detailed thread about him. Check here.

Do leave your comments.

By just writing, you can clarify your thoughts and ideas

The complex topic can be broken down into simple theories.

Writing to think is precious in a digital economy where trends change and new technologies emerge.

In the present age, it is an essential medium for sharing your philosophies and thoughts.

Your blogs, social media, and publications can help you share your information with a global audience.

With writing, you can:

1. You can create a powerful personal brand in the digital space.
2. Create an influential network of connections in your field.
3. Attract new opportunities for collaboration, speaking, and consulting
4. Contribute to India’s $200 billion digital economy.

Leveraging Social Media: Writing on @X (Twitter) / LinkedIn

Twitter, now known as X, has emerged as a powerful platform for economic discourse.

Write on X and check your ideas.

By consistently writing and sharing insights on X, you can:

1. Build a personal brand
2. Engage in real-time discussions.
3. Network with other professionals in the field.

The Impact of Consistent Writing

Imagine consistent writing and a plethora of opportunities from there.

You might get speaking engagements, consulting roles, and collaborations with professionals in the same field in the digital economy.

Being in a digital nature allows you to network globally beyond boundaries.

Your writing can fuel your growth

Writing plays a crucial role in various aspects of the digital economy:

1. Content Marketing: 72% of marketers say content marketing increases engagement and leads.
2. E-commerce: Product descriptions and reviews influence 93% of online purchase decisions.
3. Social Media: Posts with well-crafted captions see 59% more engagement.

The Power of Consistent Writing

As author Seth Godin notes in his book “The Practice”:

“The secret to being good at anything is to show up every day and do it. The secret to being good at writing is to write every day.”

The above principles apply to you or anyone. Consistent content drives engagement, builds loyalty, and contributes to your growth.

Writing on Social Media: A Powerhouse

Social media platforms have become essential for businesses and individuals alike. According to a report by McKinsey, social media-related activities could contribute up to $1.1 trillion to India’s GDP by 2025.

Platform-specific insights:

• Twitter (@X): 18.8 million users in India
• LinkedIn: 96 million users in India
• Instagram: 230 million users in India

The Role of AI in Writing and Economics

The global AI in content creation market is expected to reach $2.9 billion by 2026, growing at a CAGR of 26.9%.

Fear of imperfection will hold you back.

Remember, “Every master was once a disaster.”

Your unique perspective on the subject

“Don’t let the fear of imperfection hold you back. Remember, every expert was once a beginner. The key is to start and remain consistent. Your unique perspective on India’s digital economy is valuable – share it with the world.

Ready to transform your career and impact the digital economy through writing? Comment ‘I’m in’ below, and let’s kickstart your writing journey together!”

Conclusion

In the words of William Zinsser from “On Writing Well”:

“Writing is thinking on paper.”

As the digital economy grows, the ability to think, write, and communicate effectively will become increasingly valuable.

This is one skill that AI cannot take from you, i.e., think for yourself.

AI can create non-emotional content but not share what is inside your brain.

That will come from you only.

Social media posts, blog articles, business communications, and writing will continue to drive your future.

What are your thoughts?

If you are interested, I have created a FREE course for you—7 Days to Digital Business.

You are not starting things because your fear of making mistakes and failure impacts you in a big way.

As a creator, you are afraid of making mistakes.

You want everything to be just perfect because your name is at stake.

You have a habit of doing everything with perfectionism.

This simple fear is holding you back.

Fear of failure is widespread among creators and entrepreneurs.

In the Journal of Business Venturing, 33 percent of aspiring entrepreneurs cited fear of failure as the main reason for not starting a business.

As a content creator or digital professional, this can make you a perfectionist, procrastinator and reluctant to take risks and try new things.

Every day when you are working on the job, you believe, “Let me be out of this job,” but fear keeps you at bay.

You do not want to try. You do not want to risk.

You do not want to risk your reputation.

You do not want to risk-bearing failure on your head.

You want 100% sure results.

You have too high expectations of yourself and are trying not to meet them.

Why?

Because they expected you to be a “Superman.” The real you is a “procrastinator, loser, and non-action taker.”

You do not want to see the accurate picture but keep yourself engaged.

We are engaged in meetings in the office.

We are engaged in work.

We are engaged in parties during weekends.

We are engaged in activities with family.

You do not like yourself.

When you were looking for your first job.

Did you have this attitude about yourself?

Were you perfect?

Were you a “superhuman?”

When did it develop, then?

It developed during your working life. When you started working and continued working for few years, you developed an image of yourself.

The image of accomplishments.

The image of a go-getter, action taker, Mr and Miss Perfectionist.

You lived up to your expectations.

The moment you started the journey of the creator. You are thinking

What happened to me?

Is this the same me?

Is this the same as “Ashish,” who was a Superman?

Fear grips you, and you are back to your routine.

A study by the Global Entrepreneurship Monitor found that countries with higher levels of fear of failure had lower rates of entrepreneurial activity. [Global Entrepreneurship Monitor. (2021). 2020/2021 Global Report]

You missed many opportunities and faced stagnation in your career and business.

You wanted you should not make mistakes but

1. You missed opportunities for growth and innovation.
2. Every day, new creators are emerging and becoming your companions.
3. The time that elapsed finished your confidence and self-doubt.
4. You settle for mediocrity.
5. You regret untapped potential.

As author Elizabeth Gilbert writes in her book “Big Magic: Creative Living Beyond Fear”:

“You’re afraid you have no talent. You’re afraid you’ll be rejected or criticized or ridiculed or misunderstood or—worst of all—ignored. You’re afraid there’s no market for your creativity, and therefore no point in pursuing it. You’re afraid somebody else already did it better. You’re afraid everybody else already did it better.”

Failure is a Teacher

Failure is an essential part of the creative and entrepreneurial process.

As Reid Hoffman, co-founder of LinkedIn, famously said: “If you’re not embarrassed by the first version of your product, you’ve launched too late.”

Has the mindset changed with the following questions?

1. Is failure ordinary and necessary for growth?
2. Have you set up small, achievable goals?
3. Do you celebrate your efforts?
4. Do you learn from your mistakes?
5. Do you surround yourself with supportive peers?

Embrace Imperfection To Embrace Transformation

Imperfection and mistakes can unlock your creative potential and help you move forward with success in the digital economy.

In “The Lean Startup,” Eric Ries shares a powerful anecdote about the power of rapid iteration and learning from failure: At IMVU, we once debated for weeks about whether a particular feature should be designed to work one way or another. We were passionate about getting it right. We had a lot of arguments and generated a lot of heat. Yet when we put the product in customers’ hands, they couldn’t figure out how to use it at all. All of our arguments were irrelevant; we had been making decisions based on assumptions that were simply wrong.”

So whatever you are thinking now is just a waste of time.

The customer is the real judge. Your work is to create. You may be tapped into perfectionism, whereas the results lie in action.

The process of fearless creation

Let us understand the roadmap.

1. Does some mindset exercise find failure as positive?
2. Set micro-achievable goals.
3. Do the iteration.
4. Take and implement feedback.
5. Be in the zone of a supportive community.

Take the First Step

The first step for you is acknowledging fear and making it part of your life.

Every great creator and entrepreneur faces fear and failure.

The difference is in response.

Do you want fear to hold you back?

Or will you use fear as a catalyst for growth and innovation?

Take the first step.

Are you ready to overcome your fear of mistakes and unleash your creative potential in the digital economy? The first step is acknowledging your fear and committing to change.

Remember, every great creator and entrepreneur has faced fear and failure. The difference is in how they respond to it. Will you let fear hold you back, or will you embrace it as a catalyst for growth and innovation?

The choice is yours. Take the first step today.

As a creator, you are not here to earn money.

You are here to make money.

You go to the job and earn money.

As a creator, you are not paid for your job time.

It doesn’t matter whether you are on social media for 8 hours. You can be on social media for 8 hours without getting paid.

You are not making money because you are not creating. The word creation has two words.

1. Creation
2. Creativity

You are paid for your creativity here.

You are paid for the problems you solve for the masses.

You can speak to one person in private and impact that one person personally and professionally.

When you speak to the masses over social media, you speak to thousands.

Your message is spread to thousands.

The most significant pieces of the puzzle are creation and creativity.

The Creator’s Dilemma: Time vs. Value

In the traditional job market, 85% of employees are paid by the hour or have a fixed salary. [Bureau of Labor Statistics, “Characteristics of minimum wageworkers, 2020”]

But as a creator, you’re entering a different economic paradigm. The creator economy, valued at over $100 billion in 2022, operates on principles that may initially seem counterintuitive.

In a traditional job, you would spend 8 hours scrolling social media and get a full day’s pay.

In the creator economy, you will have zero income.

Time invested = Money is not there in the creator economy.

The Harsh Reality of Creation Without Creativity

Many creators believe that only being can help them.

You might think that having your presence on Twitter, LinkedIn, YouTube, Quora, Medium, and Meta might help you and you be productive.

Many creators believe being active on social media = creating value.

You can post content the whole day and earn zero dollars.

Do you see that? You invested time, energy, and hope into your online presence, but your bank account is not finding results.

Others are growing and succeeding, but you struggle to gain traction.

The Two-Piece Puzzle: Creation and Creativity

What is the solution?

Let me first share the currency of the creator economy.

The currency of the creator economy is creation and creativity.

As Seth Godin, renowned author and entrepreneur, states in his book “The Practice“, “The creator’s job is to make change happen. And the first change that has to happen is in the creator.”

If you reread the above quote, it says, “The first change that has to happen is in the creator.”

What is that change?

That change is focusing on giving rather than receiving.

Value creation = value received.

It is the change that you create in yourself and your audience.

Let’s break down the two crucial elements:

1. Creation: The act of producing content, products, or services.
2. Creativity: The unique perspective, insights, and solutions you bring to your creations.

The Power of Impact at Scale

When you combine creation and creativity, there is exponential impact.

You create impact through:

1. A one on one coaching session
2. A social media post that helped many take action / change their mindset.
3. A video that helps millions.

Look at it now fundamentally. In your job, you are connected to a few entities. Your impact is on a few, perhaps a few hundred or thousands if you are the top boss.

In the creator economy, your earning potential equals the scale of your impact.

A study by SignalFire found that the top 1% of Twitch streamers earn 50% of the platform’s revenue.

Are they working more hours?

No. They have just mastered creating engaging, creative content that resonates with a large audience.

Transforming Your Approach: From Time to Value

Move from trading time for money to creating value through creativity.

Here is the step-by-step solution:

1. Identify your unique perspective: What is unique about your insights that you can share with other people?
2. Focus on problem-solving: What challenges does your audience face that you can address?
3. Develop your creative skills—learn, learn, learn. Learn new techniques and concepts to improve your content.
4. Create consistently: A routine makes you creative because you are on the job of creation, whether paid or unpaid.
5. Measure your impact: Keep tracking your engagement, reach, and conversions, not the time spent.

The Creativity Compound Effect

In his book, “Atomic Habits,” James Clear discusses the compound effect of small, consistent actions. This principle applies perfectly to creativity in the creator economy. Each creative act builds upon the last, gradually increasing your impact and, consequently, your earning potential.

My Friend Ratish Jha focuses a lot on this.

Compounding happens everywhere.

When I started a new YouTube channel, I added ten subscribers. Then, in a month, there were 100. By the next month, there should have been 200. Actually, it became 600.

Here’s a paragraph from Clear’s book that resonates deeply with the creator’s journey:

“You should be far more concerned with your current trajectory than your current results. Your outcomes are a lagging measure of your habits. Your net worth is a lagging measure of your financial habits. Your weight is a lagging measure of your eating habits. Your knowledge is a lagging measure of your learning habits. Your clutter is a lagging measure of your cleaning habits. You get what you repeat.”

As a creator, your income is a lagging measure of your creative habits. The key is to consistently develop those habits, trusting that the results will follow.

Embracing the Creator’s Path

It is not easy if you see your transition from a time-based mindset to a value-based mindset.

It requires your persistence and willingness.

Potential rewards are enormous.

If you impact one person, you make x amount of money.

If you invest 100kx, you will make 100k multiplied by x amount of money.

The growth is never linear here.

It is no job; it is your potential. The rewards are immense.

In the creator economy, your earning potential is limited only by your creativity and the value you provide to your audience.

As your Digital Economics Coach, I invite you to embrace this new paradigm. Stop counting the hours you spend online and start measuring the impact of your creations. Focus on solving problems, sharing unique insights, and consistently delivering value to your audience.

Don’t let another day go by trading time for pennies. Start creating value and watch your impact and income grow exponentially.

Read the key steps that might help you move ahead in the digital journey.

If you have been thinking about where and how to start the digital journey, read further.

Do you see people on social media making money and you think — “What is the process to do it?”

“I have all the knowledge and even the influence, but why things are not flowing to my bank account?”

Do you think that you need something beyond your normal job/routine that you can start as a passion and convert to your profession?

Is this a question in your mind?

You do not need Certificates to teach that; you know.

Which is the most expensive thing in the world? Is it Gold or Platinum?

It is your knowledge.

Assume, you are an artist making paintings. How much you can charge?

The amount you can charge depends upon the creative ability of yours and your painting to create a perception in the eyes of the buyers.

Can you see it? The moment you move from being a consumer to a creator, you become valuable in the marketplace.

The Basic Premise

The basic premise of the model is that you should be skilled in a specific topic or the Industry.

This model usually is the one business Hub run by one person.

For example, — You could share valuable knowledge with the people about cooking or maybe social media marketing or digital marketing, etc.

It doesn’t matter in which Industry you are. What matters is your skill in one specific topic or the Industry.

How this business model run is basically on the premise of creating a community or the products around the topic.

You could sell your eBooks, courses, and subscriptions, etc.

Let us talk about why is this profitable?

This model is profitable because of low overheads, low storage costs, and universal reach. You can keep the price of your Book as low as $0.50 or Rs. 40. You can sell your eBook courses at a price as high as buyers can pay.

For any successful dish, there is a recipe.

The recipe defines the base and the ingredients.

So what are the ingredients of a business like this?

You just need the following ingredients to start your eLearning Business:

1. Niche Clarity — Who do you want to serve (Health, Wealth, or relationship)

2. Understanding customer needs

3. A product to solve your customer needs.

4. A learning Management system for the ease of your customer.

The First Step

The first step to transformation is awareness.

If you do not know what is the ideal weight based on your BMI (Body Mass Index) then setting up any goal is a waste of time.

The first step is awareness.

Know what is the ideal weight, and what is your weight now. The difference is the goal that you have to achieve.

List down all the topics you are skilled in.

Write your life journey.

Understand from your life what is that you came across and transformed as a person.

Is there someone out there looking to live a life like you?

Is there someone who wants the shortcut to achieve the level that you have made? What does your customer want?

What is your biggest takeaway from this article?

Join the Community of Experts who are monetizing their knowledge and making a mark in society.

5 key steps you must take to launch your digital coaching business

eLearning as a market is a tremendous opportunity for all.

eLearning Market size is set to exceed USD 375 billion by 2026, according to a new research report by Global Market Insights, Inc.

How do you succeed in this eLearning Business Domain and monetize the knowledge?

“Successful people do what unsuccessful people are not willing to do. Don’t wish it were easier; wish you were better.”

— Jim Rohn

My mentors have always told me not to reinvent the wheel. They are right because when you do everything on your own, you make mistakes.

You keep learning and growing. This is the secret to success. But there is also a success hack that includes studying success of others.

Just watch why and how they are doing, and what they are doing.

“Take up one idea. Make that one idea your life — think of it, the dream of it, live on that idea. Let the brain, muscles, nerves, every part of your body, be full of that idea, and just leave every other idea alone. This is the way to success.”

— Swami Vivekananda

Decide on one idea. That’s it.

“Even if you choose to be a grass cutter, become the one unlike anyone else in the faraway places.”

Do you see what this is?

This is nothing but your unique positioning.

To start your eLearning business, you need to:

1. Define the target audience.
2. Understand the pain points of the customer.
3. Understand the problem you’re solving in the marketplace.
4. Define your unique positioning.
5. Do your competitor analysis.

How will you generate money through this model?

Getting money is all about solving other people’s problems.

Become a problem brand.

Money can be generated by providing value to people through:

1. Live Webinars

2. Prerecorded Videos

3. 121 Coaching

4. Uploading your courses on a learning management system

Now take the following steps:

1. Choose an industry

2. Build a Sales Funnel

3. Create a course about your topic

4. Generate leads for your business

Write the key takeaways in a notebook.

Read Chapter 1 of the Book “Monetize Your Knowledge” for FREE and Join the Community of Experts who are monetizing their knowledge and making a mark in society.